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About

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Hi there! My name is Juliana DeWillems. I am a professional dog trainer (KPA CTP and CDBC) and owner of my own business, JW Dog Training and Behavior Consulting.

I have been a dog trainer for over a decade, and during that time I have gone through all the possible iterations of being a dog trainer. In 2013 I started doing training on the side around my 9-5 non-profit development desk job. I then transitioned to dog training full-time as an independent contractor while working on the behavior team at an open-admission animal shelter. After leaving the shelter, I spent two more years doing private training full-time.  I finally started my own business in 2020. Since opening three years ago, I have experienced full force the ups and downs of being a business owner.

I have gained skills, experience, and wisdom from every step of the journey. I have insight that I now want to use to help other trainers.

Real life tips from a colleague.

I don't have formal education in business, and being in an industry where experience alone does not typically cut it, it's important to me that I am transparent about that. My support and advice is not meant to be an expert how-to guide. Instead, I want to feel like a peer who is sharing real-life information from experience. 

 

I feel strongly that a rising tide raises all ships—your success is all of our success in the R+ community. I'm here to share practical tips and information far and wide so pet professionals can fill their knowledge gaps about branding, business, and social media.

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  • Social media

  • Starting a dog training business

  • Managing trainers as a business owner

  • Launching new programs or services

  • Building a brand

  • Website design (mostly in Wix)

  • Content editing apps Videoleap and Canva

  • Being an independent contractor 

  • Print and TV Media

  • Public Speaking

  • Presenting webinars 

  • Speaking at conferences

  • Brand partnerships

  • Certification process for different credentialing orgs

  • Working in shelters and with rescues

  • Event planning

  • Teaching trainers

  • Taxes/accounting/insurance side of working independently

Areas I have experience: 

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